Universal McCann (UM)
UM operates in over 100 countries, shaping media strategy for the world's biggest brands — and its own brand had to project that same global authority. I designed the identity for three consecutive Annual Summits, creating the logo branding and experiential collateral that defined UM's flagship event, and designed across the full corporate ecosystem: digital newsletter banners, corporate retreat invitations, international messaging on behalf of the CEO, marketing pieces, and media kits. The result: a cohesive visual voice that carried UM's identity consistently from flagship events to executive communications worldwide.
