TodayTix — The X Magazine
TodayTix transformed how audiences buy theater tickets — and in 2017, it set out to shape how they experience culture itself. I provided art direction and design for The X Magazine, the company's glossy print and digital publication offering theatergoers insider access to Broadway and the broader cultural arts: exclusive interviews, behind-the-scenes features, and profiles of stage celebrities, delivered with ticket orders and as a monthly digital read. Alongside the magazine, I created pitch decks for the sales team and CEO, translating the brand's editorial energy into materials that sold its vision to partners and investors.
